You have seen so many bloggers talking about niche blogging. Why niche blogging is necessary? The benefits of niche blogging and all these things.
But what actually is this niche blogging ?
Niche blogging is the way of creating your blog to gather particular kind of audience by writing about similar things on your blog. Like if you have more knowledge in gadgets and technology, then you should make a blog like that kind. If you have knowledge about Health Tips, then you can make a blog like HealthCage.com. Similarly, I have found the niche of my blog : GroveTimes.com. From now on wards, you will be seeing the blog posts related to blogging, Search Engine Optimization, WordPress guide, Make Money Online and lot more things similar to blogging issues.
In this post, I will tell you the 5 benefits of Niche Blogging.
Top 5 Niche Blogging Advantages -
1. Maintaining Status of your Blog :
When I started blogging, I only concentrate on spamming and writing general topics. Even, I was getting huge number of blog visitors in less than a month. I never focused on maintaining the reputation of my blog. I was blogging only for money and nothing else!
As the time passed, my blog was hit by Google Panda and Penguin Update. It is so difficult to recover from Panda Update and even recovering from Penguin is never easy. My site is still recovering somehow but at very low pace.
Coming back to the point, as I told that I was just writing general topics. People were visiting my blog but my blog was not recognized by those people. Now, I have started writing only on blogging topics and also Shitij Jain agreed to my this point for only writing about blogging strategies. Previously, we were writing about technology, gadgets, Windows and Mac tips and so on. But now, GroveTimes.com is all about blogging.
Also, people are also sending mails regarding guest posts and they are willing to write for us about blogging topics. This means that my blog is getting attention among bloggers. Niche blogging is really necessary for each and every blogger if he/she wants to get popular among Blogosphere.
2. More easier to gather audience for your blog :
Targeting a specific audience for your blog is not a difficult task until you select your niche. Once you started working according to your niche, you can start targeting your audience.
You can join forums related to your niche and can post questions and answer few questions there with a link below your name. This is one of the way you can gather audience according to your niche. Another way is – writing guest posts. Guest posts are amazing. You get lots of benefits by guest posting. You are recognized among different bloggers, you get lots of blog traffic, you get back-links from well reputed blogs.
But, above two ways will only benefits you if you are a niche blogger. Through this, you can easily target specific kind of visitors for your blog.
3. Getting high search engine rankings :
Google loves those blogs who follow the niche blogging. If you are always following your niche, you will be getting more visitors and also those people will come back soon if you are writing related topics. This will help in lowering the bounce rate. Thus, your blog will fetch high search engine rankings.
There is one more reason why niche blogs ranks higher on Google than general blogs?
A niche blogger uses related keywords as compared to those of general blogger who writes different topics and also uses different keywords according to it. Therefore, niche blogging helps in minimizing the keywords list and also in getting higher search engine rankings.
4. Having Faithful Followers :
Another big advantage of niche blogging is having loyal readers or you can say loyal followers.
Let us say, I am not a niche blogger and you have come here to my blog for reading this article through search engine. You really enjoyed reading this article and you just liked Grove Times Facebook Fan Page and also subscribed to emails.
What happens now ??
Next day, I posted an article on my blog which has no link to the previous article that you enjoyed reading at the time you just subscribed to my blog.
Now, a mail arrives on your email ID, and you find a non-relevant topic. You won’t read that. Isn’t it ??
But, you must have read that article if I have posted a blog-post related to my niche. Isn’t it ??
I think the example was sufficient why niche blogging is necessary..
5. It’s easier to monetize your niche blog :
Whether you talk about Pay Per Click method or the Affiliate marketing. Niche blogging plays an important role here also.
If your blog is based on technology news or gadgets news, then your PPC Ads will be according to technology or gadgets.
If your blog is based on health related tips or issues, then your PPC Ads will be something related to medicines, body building, exercises kits and all that.
If your blog is based on blogging tips, then your PPC Ads will be like Google AdWords, HostGator, GoDaddy, SEO Tools and many more like this.
What you learn from this?
If you are following a particular niche, then its easy to get similar Ads and you will get high CTR and you will be earning more than a site which delivers different things.
These are the top 5 advantages of niche blogging.