How Google Panda came to existence?
Google – the most reputed search engine in the whole world is owned by Larry Page and Sergey Bin. Google being the masters of all advertisers on February 2011 launched Google Panda.
What exactly is Google Panda? – In Simpler terms
Google in order to ensure quality standards and various other quality measures introduced the Google Panda update on February 24th 2011. It proved to be a very stringent move by the Google as many blogs were hit by the Google Panda. Indeed many blogs were penalized by the Google’s latest algorithm that is Google Panda and the websites containing heavy density of advertisements were not spared and penalized. According to statistics this penalization gave a chance to new blogs and social sites to grow and moreover the old blogs having the heavy density of advertisements experienced a significant drop in the traffic.
The next shocker in the form of Panda update came on 14th April 2011 where Google being more strict announced that that earlier only 12 percent blogs were affected but from now on that is from 14th April onwards many more blogs would be affected. Indeed the SERPS (Search Engine Results Page) for blogs with poor quality content according to Google experienced loss of traffic of somewhere about 40-50 percent.
Google being into existence since 2003 must have had many other measures and ways to penalize the advertisers. But why is Google Panda a success?
Google Panda is a tool and of great utility to Google. Earlier efforts and measures were taken by the Google to penalize any particular page or section from the whole blog. Now with passage of time and with Google Panda update, the whole site would be affected in terms of worldwide rankings.
Google Panda is aiming low quality sites which helps in boosting a new site with quality content on the top list of Google Search Engine. Google Panda is all about security and helps to detect scrapers better. Google Panda Update is all for those people who just SPAM, SPAM and SPAM !!
Moreover many webmasters knew the all time favorite and hot topics. Like the twin tower bombings in USA, Bhopal Gas tragedy, Hiroshima and Nagasaki bombings, Tsunamis. The webmasters in order to remain all time high, practically always discussed these topics only on their blogs. But Google had different plans and penalized such kind of blogs. As these blogs due to the SEO done on them targeted the audience which was open for discussion and debate. As a result, it was followed by innumerous comments, threads etc and after the Panda update they were penalized.
Recover Your Site From Google Panda
1. Pay attention to advertisements density
Now if you think that by putting more and more sponsors ads, you can generate revenue more. Then this notion was proved wrong by Google and as a result lead to it’s penalization.
Like if I open way2sms.com, it has many banner ads and various ads apart from Google and density of ads is comparatively more. Then it must have undergone heavy penalization by the Google due to Google Panda update.
2. Quality content outranked by scrappers
Now if the advertisement density is more and you are not following various other quality parameters, then even if your blog age is more than 2-3 years and you have never ever copied any of your content. Then also the preference would go to the content scrapers and partners.
Like let us take an example where in India’s top blogger’s website www.amitbhawani.com posted about Google Panda update – Top Traffic winners and losers. Now even if you type the whole title on Google, still it shows the third link and the preference has gone to the scrapers.
3. Importance of social bookmarking
Now it is of utmost importance that you regularly be active on Google Plus, Twitter and Facebook. It has almost become of utmost importance to StumbleUpon, Digg, Diggo your blog regularly. The blogs not doing this practice have also been observed a significant traffic loss.
4. Natural quality backlinks – Most preferred
The key to get quality and natural backlinks is simply writing quality posts. In addition if you write quanity of quality posts then you are sure to get backlinks through organic SEO technique.
5. Accessing your site continuously
If your blog is a reviewing website then make sure that review is a complete one and giving each and every intricate details about the product that you are reviewing.
Like ViewPoint is world famous review website and products ranking website. Now with the emergence of Panda update, it almost received a 50 percent downfall in it’s traffic which was a big jolt. As a remedy they removed the reviews getting less hits and modified the ratings of the product.
Verdict - If you want to recover from Google Panda, then you have to remove all non-quality links from your blog and start fresh by following Killer SEO Tips.
These are 5 Magical Tips to recover from Google Panda Update.